Mobile Creatives
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File format
Responsive HTML5 as a ZIP
Third-party tag
Size
1080 x 1920 pixels (recommended)
Visible area
Width 100%
Height 50%, 80% or 100% of the screen height depending on the publisher; 80% is the most common
Placement
At the top of the page, before the page content
Notes
The creative must be built as responsive HTML so that all content scales to the width and height of the window.
Safe zone: do not place important content such as text, logos or CTAs at the very bottom, as it may be overlapped by publisher page elements.
General information
File size
Max. 3.5 MB (total weight)
Animation time
30 seconds max. (may vary by publisher)
Loops
Max. 5
Audio
User-initiated only
Tracking
Click tags and trackers as specified by the respective provider.
Video metrics such as view-through rate require measurement via the provider's API.
Delivery
The HTML5 must be minified and optimised for polite load.
Notes
All assets (images, videos, scripts) must be contained within the creative's ZIP file.
Linking to externally hosted files or scripts is not permitted and may cause the creative to be blocked.
Webfonts from font libraries such as Adobe Typekit, Google Fonts or MyFonts are the exception.
All assets should be compressed and optimised to the lowest possible file weight.