Ad Specification

Mobile Content Ad Expandable

Mobile Creatives

Banner

File format

GIF / JPG / Redirect / HTML5

Fallback: GIF, JPG, PNG (max. 40 KB)

Initial Load

Max. 40 KB

Subload

Max. 2 MB (more on request)

Animation time

5 seconds max.

Loops

Unlimited

Frame rate

25 fps

Size

320 x 320 pixels (640 x 640 Retina)

Placement

At the top edge of the page; screen-filling when expanded

Expand / collapse

MouseOver or OnClick

Redirect

Yes

Notes

One format.

The creative expands across the entire screen.

General information

Delivery

At least 3–5 working days before campaign start.

Notes

HTML5 creatives must be delivered as an iFrame redirect; physical delivery only by prior arrangement.

Physical delivery: a ZIP with relatively linked assets and an index.html entry point; UTF-8 required.

Special ad formats delivered as a redirect must not be positioned absolute.