Desktop Creatives
Side panels
File format
Responsive HTML5 as a ZIP
Third-party tag
Size
800 x 1440 pixels (100% width, 100% height)
Notes
The side panels fill the space between the page content and the window edge and scale responsively with the height and width of the browser.
The content of each panel must scale responsively to that panel's width and height.
Top-Banner
File format
Responsive HTML5 as a ZIP
Third-party tag
Size
Width responsive up to max. 1280 pixels
Height follows the publisher's billboard format, in Switzerland 1000 x 250 pixels
Notes
The top banner fills the gap between the side panels, above the page content.
If the width is not responsive, empty space may be visible between the top banner and the side panels on some sites.
General information
File size
Max. 3.5 MB (total weight of all panels)
Animation time
30 seconds max. (may vary by publisher)
Loops
Max. 5
Audio
User-initiated only
Tracking
Click tags and trackers as specified by the respective provider.
Delivery
The HTML5 must be minified and optimised for polite load.
Notes
All assets (images, videos, scripts) must be contained within the creative's ZIP file.
Linking to externally hosted files or scripts is not permitted and may cause the creative to be blocked.
Webfonts from font libraries such as Adobe Typekit, Google Fonts or MyFonts are the exception.
All assets should be compressed and optimised to the lowest possible file weight.