Ad Specification

Promoted Content

Desktop + Mobile Creatives

Texte

Title

100 characters (including spaces)

Lead

300 characters (including spaces)

Body text

No restrictions

Image captions

Optional

External links

Max. 6 (clicks are not tracked, UTM parameters possible)

Images and videos

File format

PNG, GIF, JPG, JPEG

File size

Max. 500 KB

Size

1920 x 1080 pixels (16:9)

Videos

YouTube embed code

Notes

Please use the file name to indicate placement — for example numbering them, or "after first paragraph".

Traffic Driver Ads

Native Teaser

Optional. See Native Teaser specifications. Not required for nzz.ch.

General information

Specs template

Download the Excel file and enter the copy directly into it to submit it to us.

Tracking

Article page: click and impression tracker (external landing page).

Native teaser: click and impression tracker.

Native ad: click and impression tracker.

Important: the click tracker must link to the publisher's article page. If several publishers are booked, a separate click tracker must be delivered for each.

Delivery

At least 5 working days before campaign start to [email protected]. Please include the audienzz order number.

Allow 24 hours' processing time for any changes.

Notes

This format is offered on a net/net basis.

Minimum booking CHF 2,500.

Previews